Treffer: MODERN MARKETING TECHNOLOGIES AS A DRIVING FORCE FOR ENHANCING THE EFFICIENCY OF SMALL ENTERPRISES IN UKRAINE.

The article examines the implementation of modern marketing technologies in the activities of small business entities. The influence of effective marketing strategies on production processes and the forecasting of product life cycles is substantiated. Key digital tools are analyzed, including SMM, SEO, SEM, content marketing, as well as artificial intelligence technologies such as machine learning (ML) and Big Data. The practical application of selected tools in achieving marketing effectiveness is illustrated using examples of Ukrainian companies. Conclusions are drawn regarding the feasibility of integrating modern marketing technologies into production processes to optimize costs, expand market opportunities, and promote the development of the national economy. [ABSTRACT FROM AUTHOR]