Treffer: Expanded games add 'stickiness' to portal sites.

Title:
Expanded games add 'stickiness' to portal sites.
Authors:
Riedman, Patricia
Source:
Advertising Age. 9/7/1998, Vol. 69 Issue 36, p30-33. 2p. 1 Color Photograph.
Subject Terms:
*INTERNET advertising, *INTERNET marketing, *WEB portals, *INTERNET entertainment, *ADVERTISERS, VIDEO games, YAHOO! games
Company/Entity:
YAHOO! Inc. YHOO
Database:
Business Source Premier

Weitere Informationen

This article reports on how portals on Web sites are adopting gaming content in an effort to encourage users to visit. As technology improves, portals are adopting gaming content. These game sites are just beginning to court major advertisers with experimental ad models ranging from interstitial to branded game pieces. Excite which launched its game area in May 1998, last month relaunched an expanded version. Lycos has a games area, and Infoseek is expected to launch its game site shortly. Yahoo! Inc. was the first portal to tap games content when it introduced Yahoo! Games in March 1998, with free Java-based games. Even more important, gaming content is sticky, keeping users at the site longer.

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