Treffer: Designing a Structured Process Design Methodology for Early-stage Startups.

Early-stage startups are faced with the intimidating challenge of building structured, resilient processes while running fast and staying ahead of continuous change. Traditional methods are too rigid, and startup-centric practices are not deep enough to optimize long-term. This article introduces the DDI (Diagnosis-Design-Implementation) methodology -- a new approach that combines classic process design principles, lean startup mentality, and digital technology to meet the true demands of startups. In a three-German-startup qualitative action research exercise, the DDI framework was tested and refined. The results suggest that a methodical, flexible approach can increase operational simplicity, effectiveness, and strategic alignment significantly. Founders enjoyed the easy-to-follow step-by-step approach, the use of digital tools for workflow diagnostics, and the explicit linkage between process engineering and business goals. Feedback also indicated ways of simplifying the tools further. The DDI model offers a realistic way for startups to build smart, scalable operations. [ABSTRACT FROM AUTHOR]

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