Treffer: Modifiable floor plans an aid to easing trade show problems.
Title:
Modifiable floor plans an aid to easing trade show problems.
Source:
Marketing News. 5/24/1985, Vol. 19 Issue 11, p27-27. 1/3p.
Subject Terms:
Company/Entity:
Database:
Business Source Premier
Weitere Informationen
The article discusses modifiable floor plans. Because organizing floor plans for major trade shows can be frustrating, Cahners Exposition Group developed a microcomputer-based drafting software package that creates easily modifiable floor plans and serves as the basis for color-coded maps pointing persons to the booths of specific exhibitors. The system uses an IBM PC-XT running AutoCAD 2 drafting software enabling the show producer to sidestep the manual floor layout procedures of typesetting, pasteup and proofreading.