Treffer: Rise of Ajax sites set to phase out UK reliance on page views.

The article focuses on the emergence of the Asynchronous Java and XML (Ajax) technology and its impact on page views being used in Great Britain. Web analytics companies and research firms have been using page views to rate the popularity of Web sites in the country. However, the growing number of sites built with Ajax means that companies in the sector are focusing on developing new measurement tools. Heather Hopkins, director of research at Hitwise, said that they will focus on how to measure the use of Ajax and other dynamic tools, but page views will always be part of the company's offering.