Treffer: The New Metrics of Online Success.

Title:
The New Metrics of Online Success.
Authors:
Knorr, Eric
Source:
InfoWorld. 4/2/2007, Vol. 29 Issue 14, p18-18. 1/3p.
Subject Terms:
*WEBSITES, *INTERNET programming, JAVA programming language, COMPUTER network resources
Database:
Business Source Premier

Weitere Informationen

The author explains how the importance of page views as a useful metric of online success is diminished by the presence of Web 2.0 technology. He notes that Asynchronous Java Script and XML (AJAX) and Flash make Web pages more like desktop applications, enabling users to interact without loading pages. He recommends Web sites to log AJAX and Flash events. He asserts that the problem for Web sites and their advisers is that there is no standard method for logging events.

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