• That's One Way to Reinvent...

Treffer: That's One Way to Reinvent A Company.

Title:
That's One Way to Reinvent A Company.
Authors:
Burrows, Peter
Source:
BusinessWeek. 10/15/2007, Issue 4054, p78-83. 4p.
Subject Terms:
*COMPUTER software industry, *BUSINESS planning, *INVESTORS, JAVA programming language software, ELECTRONIC systems
Company/Entity:
SUN Microsystems Inc. SUNW
People:
SCHWARTZ, Jonathan, 1965-
Database:
Business Source Premier

Weitere Informationen

This article discusses Chief Executive Officer of Sun Microsystems Jonathan I. Schwartz, the business decision to give away the Solaris operating system and Java, the Net software it created in the 1990s, and how he believes decisions are made by populations at large. The author contends that Sun's investors have yet to be convinced that his ideas will pay off.

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