Treffer: Study: Think python, not buying funnel.
Title:
Study: Think python, not buying funnel.
Authors:
Barkholz, David dbarkholz@crain.com
Source:
Automotive News. 5/6/2013, Vol. 87 Issue 6567, p14-14. 1/4p.
Subject Terms:
Database:
Business Source Premier
Weitere Informationen
The article reports that according to a new study by Incisent Labs, Gen X and Gen Y vehicle buyers are not following the old funnel theory of buying, and most of them start their shopping online with three or four car models in mind.
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