Kang, J. (2023). Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women. Journal of Brand Strategy, 12(3), 283-299. https://doi.org/10.69554/znxo9733
ISO-690 (author-date, English)KANG, Jungsuk, 2023. Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women. Journal of Brand Strategy. 1 Dezember 2023. Vol. 12, no. 3, p. 283-299. DOI 10.69554/znxo9733.
Modern Language Association 9th editionKang, J. „Effect of Need for Cognition on the Sequential Processing of Brand Extension: Evidence from Korean Women.“. Journal of Brand Strategy, Bd. 12, Nr. 3, Dezember 2023, S. 283-99, https://doi.org/10.69554/znxo9733.
Mohr Siebeck - Recht (Deutsch - Österreich)Kang, Jungsuk: Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women., Journal of Brand Strategy 2023, 283-299.
Emerald - HarvardKang, J. (2023), „Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women.“, Journal of Brand Strategy, Vol. 12 No. 3, S. 283-299.