American Psychological Association 6th edition

Wassel, B. (2025). Companies are falling short on using AI for personalization. CX Dive, N.PAG-0.

ISO-690 (author-date, English)

WASSEL, Bryan, 2025. Companies are falling short on using AI for personalization. CX Dive. 6 Oktober 2025. P. N.PAG-0.

Modern Language Association 9th edition

Wassel, B. „Companies Are Falling Short on Using AI for Personalization.“. CX Dive, Oktober 2025, S. N.PAG-0.

Mohr Siebeck - Recht (Deutsch - Österreich)

Wassel, Bryan: Companies are falling short on using AI for personalization., CX Dive 2025, N.PAG-0.

Emerald - Harvard

Wassel, B. (2025), „Companies are falling short on using AI for personalization.“, CX Dive, S. N.PAG-0.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.