American Psychological Association 6th edition

Rust, R. T., & Donthu, N. (1988). A Programming and Positioning Strategy for Cable Television Networks. Journal of Advertising, 17(4), 6-13. https://doi.org/10.1080/00913367.1988.10673124

ISO-690 (author-date, English)

RUST, Roland T. und DONTHU, Naveen, 1988. A Programming and Positioning Strategy for Cable Television Networks. Journal of Advertising. 1 Dezember 1988. Vol. 17, no. 4, p. 6-13. DOI 10.1080/00913367.1988.10673124.

Modern Language Association 9th edition

Rust, R. T., und N. Donthu. „A Programming and Positioning Strategy for Cable Television Networks.“. Journal of Advertising, Bd. 17, Nr. 4, Dezember 1988, S. 6-13, https://doi.org/10.1080/00913367.1988.10673124.

Mohr Siebeck - Recht (Deutsch - Österreich)

Rust, Roland T./Donthu, Naveen: A Programming and Positioning Strategy for Cable Television Networks., Journal of Advertising 1988, 6-13.

Emerald - Harvard

Rust, R.T. und Donthu, N. (1988), „A Programming and Positioning Strategy for Cable Television Networks.“, Journal of Advertising, Vol. 17 No. 4, S. 6-13.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.