Enis, B. M., Cox, K. K., & Stafford, J. E. (1972). Students as Subjects in Consumer Behavior Experiments. Journal of Marketing Research (JMR), 9(1), 72-74. https://doi.org/10.2307/3149612
ISO-690 (author-date, English)ENIS, Ben M., COX, Keith K. und STAFFORD, James E., 1972. Students as Subjects in Consumer Behavior Experiments. Journal of Marketing Research (JMR). 1 Februar 1972. Vol. 9, no. 1, p. 72-74. DOI 10.2307/3149612.
Modern Language Association 9th editionEnis, B. M., K. K. Cox, und J. E. Stafford. „Students As Subjects in Consumer Behavior Experiments.“. Journal of Marketing Research (JMR), Bd. 9, Nr. 1, Februar 1972, S. 72-74, https://doi.org/10.2307/3149612.
Mohr Siebeck - Recht (Deutsch - Österreich)Enis, Ben M./Cox, Keith K./Stafford, James E.: Students as Subjects in Consumer Behavior Experiments., Journal of Marketing Research (JMR) 1972, 72-74.
Emerald - HarvardEnis, B.M., Cox, K.K. und Stafford, J.E. (1972), „Students as Subjects in Consumer Behavior Experiments.“, Journal of Marketing Research (JMR), Vol. 9 No. 1, S. 72-74.