DEVELOPMENT OF AN INTELLIGENT CONVERSATIONAL AGENT TO IMPROVE CARE AND SERVICES AT THE POLYTECHNIC UNIVERSITY OF SANTA ROSA JAUREGUI. - JUAN-MANUEL, PEÑA-AGUILAR; LUISFERNANDO, PANTOJA-AMARO; LAURA, BAUTISTA-LUIS (TPM: Testing, Psychometrics, Methodology in Applied Psychology, 2025)