Treffer: Design method for the integration of Chinese and French culture: The Case of product packaging design

With the rapid development of economic globalization, the exchange and integration of international culture has become an important factor to promote the development of design industry. This paper takes the packaging design work camp project cooperated by Shanghai Vocational College of Arts and Crafts and the French Designers Union as an example, and uses the analytic hierarchy process (AHP) to analyze the differences and commonalities of Chinese and French packaging design in cultural background, aesthetics, functionality, environmental protection, market demand and teaching application. It reveals the unique style and development direction of China and France in the field of packaging design, and provides a new perspective and enlightenment for cross-cultural design exchange.