Result: Exploration and Analysis of Amazon Customer Behavior - an IT application based on clustering algorithms and business intelligence solutions
Title:
Exploration and Analysis of Amazon Customer Behavior - an IT application based on clustering algorithms and business intelligence solutions
Authors:
Source:
Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences. :31-38
Publisher Information:
Universitatea Transilvania Brasov, 2024.
Publication Year:
2024
Document Type:
Academic journal
Article
ISSN:
2065-2208
2065-2194
2065-2194
DOI:
10.31926/but.es.2024.17.66.2.3
Rights:
CC BY
Accession Number:
edsair.doi...........4e94c3ac8656e0ba5a2e2d0dbeed43de
Database:
OpenAIRE
Further Information
The work focuses on exploring and analysing customer behaviour, identifying factors that have a significant impact on customers’ level of satisfaction, and segmenting the customer sample into groups with similar characteristics using data mining, machine learning (ML), and business intelligence solutions. (BI). It presents the importance of approaching data analysis within the organization, as well as the usefulness of the results obtained for enhancing the company's performance.