Treffer: O Processo de Informatização do Microempreendedor Individual: um Estudo de uma Papelaria no Município de Colatina - ES: The Computerization Process of the Individual Microentrepreneur: A Study of a Stationery Store in the Municipality of Colatina - ES

This article explores the importance of Information Technology (IT) for Individual Microentrepreneurs (MEIs), focusing on improving the management, competitiveness and operational efficiency of these small businesses, by analyzing a company in the municipality of Colatina-ES. The research combines a bibliographical review and a case study, based on a semistructured interview with the owner of a microenterprise in the location in question. The study highlights how the adoption of technological solutions, such as management software, digital marketing and online service, can transform business practices and promote the growth of small businesses. The case study reveals that IT implementation resulted in a significant increase in revenue and operational efficiency of the investigated company, highlighting the crucial role of IT in the development and sustainability of MEIs. The article also briefly discusses the role of IT in the tax formalization and management process, and how it contributes to market expansion and the competitiveness of local micro-enterprises.