Treffer: Digital 'Double Hatters': Augmenting Audiovisual Creative Work with a Generative Text-to-Video Workflow

Title:
Digital 'Double Hatters': Augmenting Audiovisual Creative Work with a Generative Text-to-Video Workflow
Authors:
Liu, Vivian, Long, Tao, Ma, Jenny, Raw, Nathan, Yang, Jiaxin, Tang, Claudia, Wang, Lulu Yueyi, Yang, Yumo, Chilton, Lydia
Publication Year:
2025
Collection:
ScholarSpace at University of Hawaii at Manoa
Subject Terms:
Generative AI and AI-generated Contents on Social Media, freelancers, generative ai, large language models, music visualization, social media, text-to-image, text-to-video
Document Type:
Konferenz conference object
File Description:
application/pdf
Language:
unknown
Relation:
Proceedings of the 58th Hawaii International Conference on System Sciences; https://hdl.handle.net/10125/109164; https://doi.org/10.24251/HICSS.2025.323
DOI:
10.24251/HICSS.2025.323
Availability:
https://hdl.handle.net/10125/109164
https://doi.org/10.24251/HICSS.2025.323
Rights:
Attribution-NonCommercial-NoDerivatives 4.0 International ; https://creativecommons.org/licenses/by-nc-nd/4.0/
Accession Number:
edsbas.BA45AC
Database:
BASE

Weitere Informationen

Generative AI is transforming work for creative professionals. Text-to-image and text-to-video tools provide alternative methods for visual content creation, circumventing the traditional workflows creative professionals have developed. This transformation raises the pressing question of whether these new generative workflows will augment or supplant creative work. To investigate this question, we introduce Generative Disco, a text-to-video system for music visualization, and use it as a technology probe for creative professionals who freelance audiovisual work. In a mixed-methods study (n=12), we observe that professionals found Generative Disco easy to use, highly expressive, and capable of supporting many professional use cases. Its generative workflow enabled professionals to become digital "double hatters", expanding their creative range into adjacent domains. We conclude on how creatives can benefit from this new means of skill mobility.