Treffer: Leveraging AI in garnering consumer feedback based on social media response

Title:
Leveraging AI in garnering consumer feedback based on social media response
Contributors:
Kapoor, Anuj
Publisher Information:
Indian Institute of Management Ahmedabad
Publication Year:
2020
Collection:
IIMA Institutional Repository (Indian Institute of Management)
Subject Terms:
Document Type:
other/unknown material
File Description:
application/pdf
Language:
English
Accession Number:
edsbas.FFEF1909
Database:
BASE

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Objective The objective of the project is to find out how Choosy incorporates user feedback into its social media posts Scope 1. To extract features from images posted by Choosy’s social media accounts along with the user comments 2. To understand how these user comments influence the next post of Choosy Research Questions 1. What are the major parameters that are used by Choosy? 2. Which of these parameters solicit response from the consumers? 3. What is the typical lead time that Choosy takes to incorporate these feedback into the recommendation/ design engine? Methodology/analytical framework Programming language: Python Libraries (For Computer Vision): OpenCV, Kerala, TensorFlow, PyTorch Libraries (For Data analysis and visualization): Pandas, NumPy, Seaborn, MatPlotlib.