Treffer: Discoverability and Access in Book Publishing Longtail Marketing and Content Access Models Explored
Title:
Discoverability and Access in Book Publishing Longtail Marketing and Content Access Models Explored
Authors:
Source:
Publishing research quarterly. 24(2):139-142
Publisher Information:
Heidelberg: Springer, 2008.
Publication Year:
2008
Physical Description:
print,
Original Material:
INIST-CNRS
Subject Terms:
Information and communication sciences, Sciences de l'information communication, Documentation, Sciences exactes et technologie, Exact sciences and technology, Sciences et techniques communes, Sciences and techniques of general use, Sciences de l'information. Documentation, Information science. Documentation, Sciences de l'information et des bibliothèques. Etude d'ensemble, Library and information science. General aspects, Economie de l'information. Politique d'information, Information economics. Information policy, Aspects économiques : marché de l'information, industrie de l'information, Economic aspects : information market, information industry, Technologie de la communication et de l'information, Information and communication technologies, Technologies de l'information: supports, équipements, Information technologies: storage media, equipment, Applications (par exemple: numérisation,...), Applications (e.g. Digitizing,...), Commerce électronique, Electronic trade, Sciences de l'information et de la communication, Information and communication sciences, Applications, Commerce électronique, Electronic trade, Comercio electronico, Industrie information, Information industry, Industria información, Livre électronique, Electronic book, Libro electrónico, Modèle économique, Economic model, Modelo económico, Moteur recherche, Search engine, Buscador, Recherche information, Information retrieval, Búsqueda información
Document Type:
Konferenz
Conference Paper
File Description:
text
Language:
English
Author Affiliations:
Global Business Development, Oxford University Press, 198 Madison Avenue, New York, NY 10016, United States
ISSN:
1053-8801
Rights:
Copyright 2008 INIST-CNRS
CC BY 4.0
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
CC BY 4.0
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
Notes:
Sciences of information and communication. Documentation
FRANCIS
FRANCIS
Accession Number:
edscal.20536047
Database:
PASCAL Archive
Weitere Informationen
Search engine discoverability programs have changed the fundamentals of book marketing by enabling content inside the book to be used as the source of marketing itself via search results inside books. The internet trifecta of search, browse, buy is the end game but the complexities of making this work is explored along with an in-depth overview of the potential upside and difficulties of online content purchase models.