• Understanding online purchase...

Result: Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity

Title:
Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity
Authors:
JIE GAO, CHENG ZHANG, KE WANG, SULIN BA
Source:
Decision support systems. 53(4):772-781
Publisher Information:
Amsterdam: Elsevier, 2012.
Publication Year:
2012
Physical Description:
print, 60 ref
Original Material:
INIST-CNRS
Subject Terms:
Electronics, Electronique, Computer science, Informatique, Sciences exactes et technologie, Exact sciences and technology, Sciences appliquees, Applied sciences, Recherche operationnelle. Gestion, Operational research. Management science, Recherche opérationnelle et modèles formalisés de gestion, Operational research and scientific management, Théorie de la décision. Théorie de l'utilité, Decision theory. Utility theory, Informatique; automatique theorique; systemes, Computer science; control theory; systems, Logiciel, Software, Systèmes informatiques et systèmes répartis. Interface utilisateur, Computer systems and distributed systems. User interface, Organisation des mémoires. Traitement des données, Memory organisation. Data processing, Systèmes d'information. Bases de données, Information systems. Data bases, Sciences biologiques et medicales, Biological and medical sciences, Sciences biologiques fondamentales et appliquees. Psychologie, Fundamental and applied biological sciences. Psychology, Psychologie. Psychophysiologie, Psychology. Psychophysiology, Psychologie sociale, Social psychology, Attribution, perception et cognition sociale, Social attribution, perception and cognition, Psychologie. Psychanalyse. Psychiatrie, Psychology. Psychoanalysis. Psychiatry, Attributioné perception et cognition sociale, Achat, Purchases, Compra, Acquisition titre onéreux, Purchasing, Adquisición por suscripción, Assurance qualité, Quality assurance, Aseguración calidad, Commerce électronique, Electronic trade, Comercio electronico, Conscient inconscient, Consciousness unconsciousness, Consciente inconsciente, Consommateur, Consumer, Consumidor, Contrainte capacité, Capacity constraint, Coacción capacidad, Formatage, Formatting, Formataje, Information incomplète, Incomplete information, Información incompleta, Interface utilisateur, User interface, Interfase usuario, Prise conscience, Awareness, Toma de conciencia, Prise de décision, Decision making, Toma decision, Produit consommation, Consumer products, Qualité information, Information quality, Calidad de la información, Quantité information, Information quantity, Cantidad información, Relation client fournisseur, Supplier customer relationship, Relación cliente proveedor, Sensibilité contexte, Context aware, Sensibilidad contexto, Site Web, Web site, Sitio Web, Surcharge, Overload, Sobrecarga, Théorie information, Information theory, Teoría información, Traitement information, Information processing, Procesamiento información, Unconscious thought
Document Type:
Conference Conference Paper
File Description:
text
Language:
English
Author Affiliations:
Graduate School of Art and Science, Columbia University, New York, 10027, United States
School of Management, Fudan University, Shanghai, 200433, China
School of Business, University of Connecticut, Storrs, CT 06269-1041, United States
ISSN:
0167-9236
Access URL:
http://pascal-francis.inist.fr/vibad/index.php?action=search&terms=26370697
Rights:
Copyright 2015 INIST-CNRS
CC BY 4.0
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
Notes:
Computer science; theoretical automation; systems

Operational research. Management

Psychology. Ethology

FRANCIS
Accession Number:
edscal.26370697
Database:
PASCAL Archive

Further Information

The prosperity of online shopping has led e-commerce vendors to provide increasingly rich information, particularly for experience products, to enhance consumers' shopping experience and satisfaction. However, there is little awareness that consumers may not be able to process all the information available because of human beings' limited information processing capacity. Online shoppers could be easily confused when facing rich information, particularly when the amount of information greatly exceeds their processing capacity. In contrast to previous research which has focused on the formatting of information or user interfaces to solve the information overload problem, this study explores a new solution based on the role of unconscious thought. Integrating information processing theory and the unconscious thought theory, the current study examines the different roles of information quantity, information quality and thought mode in consumers' decision satisfaction, in the presence of rich information. Our results show that unconscious thought moderates the relationship between information quality and consumer satisfaction towards their decision making when shopping experience products online, and is thus worthy of special attention in the design of e-commerce websites. The study contributes to both unconscious thought theory and information processing theory by exploring the interaction effect of the quantity and quality of information with thought mode in affecting the quality of purchasing decisions.