Result: Militainment and mechatronics: Occultatio and the veil of science fiction cool in United States Air Force advertisements : Armed Military Robots

Title:
Militainment and mechatronics: Occultatio and the veil of science fiction cool in United States Air Force advertisements : Armed Military Robots
Authors:
MARADIN, Nicholas R
Source:
Ethics and information technology. 15(2):77-86
Publisher Information:
Heidelberg: Springer, 2013.
Publication Year:
2013
Physical Description:
print, 3/4 p
Original Material:
INIST-CNRS
Subject Terms:
Information and communication sciences, Sciences de l'information communication, Documentation, Sciences exactes et technologie, Exact sciences and technology, Sciences et techniques communes, Sciences and techniques of general use, Sciences de l'information. Documentation, Information science. Documentation, Sciences de l'information et des bibliothèques. Etude d'ensemble, Library and information science. General aspects, Aspects juridiques : propriété intellectuelle, responsabilité du producteur. Ethique, Legal aspects : intellectual property, producer responsability. Ethics, Sciences de l'information et de la communication, Information and communication sciences, Aspects juridiques : propriété intellectuelle, responsabilité du producteur, Legal aspects : intellectual property, producer responsability, Analyse citation, Citation analysis, Análisis citas, Attitude, Actitud, Cadre, Frame, Cuadro, Esthétique, Aesthetics, Estética, Ethique, Ethics, Etica, Film, Película, Imagerie, Imagery, Imaginería, Jeu vidéo, Video game, Videojuego, Militaire, Military, Militar, Oeuvre fiction, Fiction work, Obra ficcíon, Perspective, Perspectiva, Qualité, Quality, Calidad, Recrutement, Recruitment, Contratación, Rhétorique, Rhetorics, Retórica, Réseau, Network, Red, Science, Sciences, Ciencia, Technologie, Technology, Tecnología, Télévision, Television, Televisión, Utilisation, Use, Uso, Valeur, Value, Valor, SCI (Science Citation Index), Militainment, Rhetoric, Robots, Science fiction, United States Air Force, Video games
Subject Geographic:
Amérique du Nord, North America, America del norte, Amérique, America, Etats-Unis, United States, Estados Unidos
Document Type:
Conference Conference Paper
File Description:
text
Language:
English
Author Affiliations:
Department of Communication, University of Pittsburgh, 1117 Cathedral of Learning, Pittsburgh, PA 15260, United States
ISSN:
1388-1957
Access URL:
http://pascal-francis.inist.fr/vibad/index.php?action=search&terms=27554141
Rights:
Copyright 2015 INIST-CNRS
CC BY 4.0
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
Notes:
Sciences of information and communication. Documentation

FRANCIS
Accession Number:
edscal.27554141
Database:
PASCAL Archive

Further Information

In 2009, the United States Air Force aired a series of science fiction-themed recruitment commercials on network television and their official YouTube channel. In these advertisements, the superimposition of science fiction imagery over depictions of Air Force operations frames these missions as near-future sci-fi adventure, ironically summarized by the tagline: It's not science fiction. It's what we do every day. Focusing on an early advertisement for the Air Force's Reaper unmanned aerial vehicle, this essay explores how themes essential to the science fiction genre play a role in influencing contemporary attitudes about autonomous and semi-autonomous robotic weapons, as well as the way in which the aesthetic and functional qualities of these advanced technologies are used to frame moral arguments about their use. As a reconfiguration of the near-future battleground in the guise of science fiction, the Reaper ad reveals the way in which science fiction has come to serve as a functional-aesthetic benchmark and cultural sounding board, against which every day technologies can be measured and claims about their value, ethos, and social appeal are made. This essay explores the ethical entanglements between science fiction film and video games, and military technology, and the complex role science fiction plays in influencing public attitudes towards military technologies.