Result: What If You Build It and They Still Won't Come? Addressing Student Awareness of Resources and Services with Promotional Videos

Title:
What If You Build It and They Still Won't Come? Addressing Student Awareness of Resources and Services with Promotional Videos
Authors:
DALAL, Heather A, LACKIE, Robert J
Source:
The Sixteenth Distance Library Service Conference Proceedings: Part 1Journal of library & information services in distance learning. 8(3-4):225-241
Publisher Information:
Colchester: Taylor & Francis, 2014.
Publication Year:
2014
Physical Description:
print, 1 p
Original Material:
INIST-CNRS
Subject Terms:
Documentation, Education, Éducation, Sciences exactes et technologie, Exact sciences and technology, Sciences et techniques communes, Sciences and techniques of general use, Sciences de l'information. Documentation, Information science. Documentation, Gestion des services d'information, Information service management, Gestion des bibliothèques et des centres de documentation, Library and documentation centre management, Gestion des services aux utilisateurs, User service management, Sciences de l'information et de la communication, Information and communication sciences, Acteur, Actor, Adressage, Addressing, Direccionamiento, Besoin de l'utilisateur, User need, Necesidad usuario, Bibliothèque universitaire, University library, Biblioteca universitaria, Diffusion sélective information, Selective dissemination of information, Difusión selectiva información, Directeur, Director, Ecole, School, Escuela, Education, Educación, Enregistrement vidéo, Video recording, Registro vídeo, Enseignement, Teaching, Enseñanza, Etudiant, Student, Estudiante, Evaluation, Evaluación, Outil, Tool, Herramienta, Projet, Project, Proyecto, Ressource, Resource, Recurso, Service, Servicio, Téléenseignement, Remote teaching, Teleensenanza, Université, University, Universidad, Utilisateur, User, Usuario, Vidéothèque, Video library, Videoteca, academic libraries, distance education, flipped classrooms, information literacy, librarian-student collaboration, library marketing, needs assessment, online learning, online video marketing, promotion, public relations, student library assistants, video creation
Document Type:
Conference Conference Paper
File Description:
text
Language:
English
Author Affiliations:
Franklin F. Moore Library, Rider University, Lawnrenceville, New Jersey, United States
ISSN:
1533-290X
Access URL:
http://pascal-francis.inist.fr/vibad/index.php?action=search&terms=29124276
Rights:
Copyright 2015 INIST-CNRS
CC BY 4.0
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
Notes:
Sciences of information and communication. Documentation

FRANCIS
Accession Number:
edscal.29124276
Database:
PASCAL Archive

Further Information

After a needs assessment exposed that even daily library users were unaware of the best resources, tools, and services, the Rider University Libraries switched gears from a focus on the creation of long step-by-step tutorials, to the creation of short promotional videos for all users, with attention on the needs of distance learners. This project was inspired by the Library Minute videos available on YouTube, with Rider University's own twist—many of the actors, directors, and scriptwriters for the videos are the college students themselves, working alongside the two School of Education liaison librarians. This paper includes some results of the assessments before and after to examine if the videos helped make students more aware of the Libraries' resources and services. This paper also includes the creation of the videos and the publicizing of the videos in orientations, flipped classrooms, social media, and other appropriate venues.