Treffer: Terroir-based geographical indications in the face of climate change: The narrow path of a strategic reinterpretation of the link to origin
collection:AGREENIUM
collection:INSTITUT-AGRO-MONTPELLIER
collection:INRAE
collection:INRAEOCCITANIEMONTPELLIER
collection:INNOVATION
collection:INSTITUT-AGRO
URL: http://creativecommons.org/licenses/by-nc-sa/
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Source Agritrop Cirad (https://agritrop.cirad.fr/613912/)
Geographical indications are now confronted with the inevitable effects of climate disruption. The significant modification of production conditions undermines the causal relationship between the quality of a product and its production terroir, defined in the specifications, recognised by consumers and placed at the heart of the justification of GIs. More specifically, it is the geographical indications most linked to the terroir that require an innovation process to adapt to these changes. From a managerial approach revisiting the dynamics of adoption of geographical indications, this article proposes to examine the strategic conditions for the emergence of an innovation path to adapt to climate change, which would allow to maintain a strong link to the origin, the historical heart of the GI promise. This emerging strategy would fundamentally re-inscribe the act of production at the heart of its biophysical environment. It would advocate a processual definition of quality linked to origin, anchored in the co-evolution of production practices with an environment evolving under climate constraint. While our article establishes that this proposal goes against the dynamics of adoption of the GI over the last 20 years, it would however open synergistic and innovative paths between strategies for adapting to climate change and the agroecological transition of productions under GI.