Treffer: Care-based moral appeals in pictorial tobacco control messages: A cross-cultural comparison of american and Chinese smokers using real-world campaign messages.

Care-based moral appeals in pictorial tobacco control messages: A cross-cultural comparison of american and Chinese smokers using real-world campaign messages.

Zhang, Thomas H.. ORCID 0000-0002-0617-4787. School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, WI, US, Cao, Xiaohui. ORCID 0009-0004-0185-1912. School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, WI, US, Wang, Yidi. ORCID 0009-0003-7993-5609. Department of Communication, University of California, Santa Barbara, CA, US, Liu, Jiaying. ORCID 0000-0001-8461-0954. Department of Communication, University of California, Santa Barbara, CA, US, Wu, Shiwen. School of Journalism and Communication, Wuhan University, Wuhan, China, Yang, Sijia. ORCID 0000-0003-4209-9881. School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, WI, US

Journal of Media Psychology: Theories, Methods, and Applications, Vol 37(6), , 2025. Global Theoretical Advancements in Media and Morality Research. pp. 344-355.

J Media Psychol

Germany: Hogrefe Publishing

Medienpsychologie; Zeitschrift für Medienpsychologie

Germany: Hogrefe & Huber Publishers
Germany: Hogrefe Verlag GmbH & Co. KG
Germany: Westdeutscher Verlag

Data Sets (Internet)

Journal; Peer Reviewed Journal

APA PsycArticles