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Result: Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures.

Title:

Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures.

Authors:

Paek, Bomin¹ (AUTHOR), Lee, Minkyo² (AUTHOR) minkyo.lee@unlv.edu, Read, Glenna L.³ (AUTHOR), Yang, Hongwei⁴ (AUTHOR)

Source:

Communication & Sport. Dec2025, Vol. 13 Issue 6, p1124-1148.

Database:

SPORTDiscus with Full Text

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