Kinnear, T. C., & Bernhardt, K. L. [ca. 1986]. Principles of marketing. In Scott, Foresman series in marketing (2. ed.) [Book]. Glenview, Ill. [u.a.]: Scott, Foresman and Co.

KINNEAR, Thomas C. und BERNHARDT, Kenneth L., 1986. Principles of marketing. 2. ed. Glenview, Ill. [u.a.]: Scott, Foresman and Co. ISBN 0673182134.

Kinnear, T. C., und K. L. Bernhardt. „Principles of marketing“. Scott, Foresman series in marketing, 2. ed., book, Scott, Foresman and Co., 1986.

Kinnear, Thomas C./Bernhardt, Kenneth L.: Principles of marketing, 2. ed. Aufl. Glenview, Ill. [u.a.] 1986.

Kinnear, T.C. und Bernhardt, K.L. (1986), Principles of marketing, Scott, Foresman series in marketing, 2. ed., Bd. , Scott, Foresman and Co., Glenview, Ill. [u.a.].