American Psychological Association 6th edition

Mac Carthy, E. J. [ca. 1960]. Basic marketing : a managerial approach (1. print.) [Book]. Homewood, Ill.: Irwin.

ISO-690 (author-date, English)

MACCARTHY, Edmund Jerome, 1960. Basic marketing : a managerial approach. 1. print. Homewood, Ill.: Irwin.

Modern Language Association 9th edition

Mac Carthy, E. J. Basic marketing : a managerial approach. 1. print., book, Irwin, 1960.

Mohr Siebeck - Recht (Deutsch - Österreich)

Mac Carthy, Edmund Jerome: Basic marketing : a managerial approach, 1. print. Aufl. Homewood, Ill. 1960.

Emerald - Harvard

Mac Carthy, E.J. (1960), Basic marketing : a managerial approach, 1. print., Bd. , Irwin, Homewood, Ill.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.