American Psychological Association 6th edition

Burns, A. C., & Bush, R. F. [ca. 2005]. Marketing research : online research applications (4. ed. update, internat. ed.) [Book]. Upper Saddle River, N.J. [u.a.]: Prentice Hall.

ISO-690 (author-date, English)

BURNS, Alvin C. und BUSH, Ronald F., 2005. Marketing research : online research applications. 4. ed. update, internat. ed. Upper Saddle River, N.J. [u.a.]: Prentice Hall. ISBN 0131968467.

Modern Language Association 9th edition

Burns, A. C., und R. F. Bush. Marketing research : online research applications. 4. ed. update, internat. ed., book, Prentice Hall, 2005.

Mohr Siebeck - Recht (Deutsch - Österreich)

Burns, Alvin C./Bush, Ronald F.: Marketing research : online research applications, 4. ed. update, internat. ed. Aufl. Upper Saddle River, N.J. [u.a.] 2005.

Emerald - Harvard

Burns, A.C. und Bush, R.F. (2005), Marketing research : online research applications, 4. ed. update, internat. ed., Bd. , Prentice Hall, Upper Saddle River, N.J. [u.a.].

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.