American Psychological Association 6th edition

Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. [ca. 2018]. In N. Krey & P. Rossi (Hrsg.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science (1 st ed. 2018) [Cd]. Cham: Springer International Publishing. https://doi.org/10.1007/978-3-319-66023-3

ISO-690 (author-date, English)

KREY, Nina und ROSSI, Patricia (Hrsg.). 1 st ed. 2018. Cham: Springer International Publishing. ISBN 9783319660233.

Modern Language Association 9th edition

Krey, N., und P. Rossi, Herausgeber. „Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference“. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 1 st ed. 2018, cd, Springer International Publishing, 2018, https://doi.org/10.1007/978-3-319-66023-3.

Mohr Siebeck - Recht (Deutsch - Österreich)

: Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, 1 st ed. 2018. Aufl. Cham 2018.

Emerald - Harvard

Krey, N. und Rossi, P. (Hrsg.). (2018), Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 1 st ed. 2018., Bd. , Springer International Publishing, Cham, verfügbar unter:https://doi.org/10.1007/978-3-319-66023-3.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.