American Psychological Association 6th edition

Kumar, V., & Reinartz, W. [ca. 2018]. Customer Relationship Management : Concept, Strategy, and Tools. In Springer Texts in Business and Economics (3 rd ed. 2018) [Cd]. Berlin, Heidelberg: Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-662-55381-7

ISO-690 (author-date, English)

KUMAR, V und REINARTZ, Werner, 2018. Customer Relationship Management : Concept, Strategy, and Tools. 3 rd ed. 2018. Berlin, Heidelberg: Springer Berlin Heidelberg. ISBN 9783662553817.

Modern Language Association 9th edition

Kumar, V., und W. Reinartz. „Customer Relationship Management : Concept, Strategy, and Tools“. Springer Texts in Business and Economics, 3 rd ed. 2018, cd, Springer Berlin Heidelberg, 2018, https://doi.org/10.1007/978-3-662-55381-7.

Mohr Siebeck - Recht (Deutsch - Österreich)

Kumar, V/Reinartz, Werner: Customer Relationship Management : Concept, Strategy, and Tools, 3 rd ed. 2018. Aufl. Berlin, Heidelberg 2018.

Emerald - Harvard

Kumar, V. und Reinartz, W. (2018), Customer Relationship Management : Concept, Strategy, and Tools, Springer Texts in Business and Economics, 3 rd ed. 2018., Bd. , Springer Berlin Heidelberg, Berlin, Heidelberg, verfügbar unter:https://doi.org/10.1007/978-3-662-55381-7.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.