Mizik, N., & Hanssens, D. M. [ca. 2018]. Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support. In Edward Elgar E-Book Archive [Cd]. Northampton, MA: Edward Elgar Pub. https://doi.org/10.4337/9781784716752
ISO-690 (author-date, English)MIZIK, Natalie und HANSSENS, Dominique M., 2018. Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support. Northampton, MA: Edward Elgar Pub. ISBN 9781784716752.
Modern Language Association 9th editionMizik, N., und D. M. Hanssens. „Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support“. Edward Elgar E-Book Archive, cd, Edward Elgar Pub, 2018, https://doi.org/10.4337/9781784716752.
Mohr Siebeck - Recht (Deutsch - Österreich)Mizik, Natalie/Hanssens, Dominique M.: Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support, Northampton, MA 2018.
Emerald - HarvardMizik, N. und Hanssens, D.M. (2018), Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support, Edward Elgar E-Book Archive, Bd. , Edward Elgar Pub, Northampton, MA, verfügbar unter:https://doi.org/10.4337/9781784716752.