Result: Digital analytics for marketing
Title:
Digital analytics for marketing / A. Karim Feroz, Gohar F. Khan, and Marshall Sponder
Edition:
Second edition
Published:
New York, NY : Routledge, 2024
Distribution:
Sebastopol, CA : O'Reilly Media Inc.
Scope:
1 Online-Ressource (xii, 307 pages) : illustrations (some color)
Resource Type:
Language:
English
Series/ Mutipart item:
Mastering business analytics
Notes:
Revised edition of Digital analytics for marketing, 2017
Includes bibliographical references and index
Includes bibliographical references and index
RVK-Notation:
Subject Added Keywords:
ISBN:
9781003025351 ; 1003025358 ; 9781003821755 ; 1003821758 ; 9781003821786 ; 1003821782 ; 9780367457921 (Sekundärausgabe)