American Psychological Association 6th edition

Rajagopal. [ca. 2025]. Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making (2 nd ed. 2025) [Cd]. Cham: Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-95921-9

ISO-690 (author-date, English)

RAJAGOPAL, 2025. Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making. 2 nd ed. 2025. Cham: Springer Nature Switzerland. ISBN 9783031959219.

Modern Language Association 9th edition

Rajagopal. Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making. 2 nd ed. 2025, cd, Springer Nature Switzerland, 2025, https://doi.org/10.1007/978-3-031-95921-9.

Mohr Siebeck - Recht (Deutsch - Österreich)

Rajagopal: Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making, 2 nd ed. 2025. Aufl. Cham 2025.

Emerald - Harvard

Rajagopal. (2025), Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making, 2 nd ed. 2025., Bd. , Springer Nature Switzerland, Cham, verfügbar unter:https://doi.org/10.1007/978-3-031-95921-9.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.