Treffer: Handbook of marketing analytics
Titel:
Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support / edited by Natalie Mizik (Professor of Marketing and J. Gary Shansby Endowed Chair in Marketing Strategy, Foster School of Business, University of Washington) and Dominique M. Hanssens (Distinguished Research Professor of Marketing, Anderson School of Management, University of California, Los Angeles, US)
Beteiligt:
Veröffentlicht:
Northampton, MA : Edward Elgar Pub, 2018
Umfang:
1 Online-Ressource (712 pages)
Publikationstyp:
Sprache:
Englisch
Schriftenreihe/Mehrbändiges Werk:
Edward Elgar E-Book Archive
Research handbooks in business and management series
Research handbooks in business and management series
ISBN:
9781784716752 ; 9781784716745 (Sekundärausgabe)
DOI:
10.4337/9781784716752